Creating Content for your organization or business can be quite a dilemma sometimes. You want to share content that is relevant and compelling that will attract the attention of clients that will patronize your business or services. When you have scaled the hurdle of creating the right content marketing strategy, especially if is your plug, you will need to be strategic about your marketing.

You need a Content Calendar!!!

A content calendar helps streamline organization of your strategy, increasing efficiency and productivity and saving time you would have otherwise spent trying to make a decision about what method is best to showcase your best impression or hit your target audience.

A content calendar involves planning and organizing your content for publication on whatever platforms your business makes use of, including social media channels. This means you create a resource that can be easily accessed by your team members, or if you are a freelancer or clients.

The content could be in different forms, e.g. social media posts, podcasts, email, videos, or guides. It can be organized on a weekly, monthly, or on quarterly basis, depending on your marketing needs. Regardless of which one you choose, having a content calendar enables you to easily keep track of all content being produced and published ahead of time.

Essentially, a content calendar is important whether you are working alone, or as part of a large team or brand. But what are the best strategies or angles, tools or methods for creating one, and how do you come up with engaging content ideas?

Editorial calendars have a range of content, depending on your brand or business. This includes:

  • Articles
  • Scheduled Promotional events
  • Updating old content
  • Publishing videos, and webinars, etc.
  • Status updates
  • Case studies
  • Important dates in your business and industry

Why You Need Content Calendar.

  • Prevents Irregularity of Content: – Your contents need to consistent with what your brand stands for and it also consistent in a time frame when it is put out, posted, or published.
  • Time-saving: – Having a content calendar saves you time, such that you spend less time in decision making and doing the actual work, it promotes efficiency and productivity for brands and businesses. It makes you more organized and strategic in your plans and targets.
  • You make fewer mistakes: – By planning ahead and clearly, you can ensure that all necessary workflow processes go ahead smoothly. This is essentially critical amongst bigger teams where responsibilities such as proofreading, editing, and fact-checking are likely to be distributed amongst members. Rushing this process could lead to costly mistakes but with a content calendar, this is completely avoided.
  • It boosts creativity: – A content calendar enables more time to be spent creatively elsewhere. It will make you think of ways to bring your A-game to your social media strategy or spending more time crafting high-quality content that will engage your attracted target audience and engage with them.
  • It Helps identify weaknesses and improvements needed: – A content calendar can be a great way to identify your areas of weakness as a brand or business, while also enabling you to experiment with content and posting times so that you can clearly see what works and what doesn’t.
  • Add the right titles: – The right title is important in ensuring that you are targeting the right audience and also provides clarity on what is being worked on and may serve as inspiration for further content too. This is a sure way to show that your content is providing value and focuses on the audience’s needs.