Certainly, you have heard the phrase “Content Is King” before and have wondered what it means. This will be explained in a bit, but first what is Content?
Defining something as broad and ambiguous as content can be quite tricky, but we will try to explain it using its functions because Content means different things to different people and it keeps changing and evolving but it is used according to how it is perceived.
Traditional definitions using the dictionary defined Content as the material within a speech, literary work, etc. As distinct from its form or style. It can also be defined as what is inside or included in something regardless of the form.
Clearly content is something that takes a form of whatever it needs to be used for, then it takes a life of its own. It can be used to promote an idea, a brand, service, or product etc.
Few ways you can understand what content means and how it works.
- Content is the information used for a particular or specific target, it can be used for advertising, marketing, entertainment, or education. It gives information about something, a service and it can be in the form of text, image, video, or audio.
- Content is user-oriented because it is created with an audience in mind.
- Content is purposeful because it is done with a reason and an outcome in mind.
- Content is an experience geared towards readers, consumers, or audience.
- Content is strategic because it can be used to focus on creating and distributing valuable, relevant, and consistent content to attract and retain a clearly-defined audience — and, ultimately, to drive profitable customer action
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Ultimately, content is a necessary part of business and consumer communications. It is through content that the people we’re interested in discover, consume, and act on brand information. Content leads consumers to brand experiences and are often the experience itself.